The Creative Process:
Step 1: Meet with the client and find out what they want, how it relates to them and what is key about what they want.
Step 2: Research what works for the particuliar clients field to eliminate non-working potential ideas.
Step 3: Creatively "brainstorm" ideas that relate to the desires and needs of the client, and that work according to research data.
Step 4: Sketch out ideas for illustration / photography to be used in clients campaign and review sketch ideas with client.
Step 5: Based on client's feedback, develop sketches into "Comps" for the client's design needs. Review with client these comps.
Step 6: Finalize campaign, obtain clients approval and deliver to client.