The Creative Process:

Step 1: Meet with the client and find out what they want, how it relates to them and what is key about what they want.

Step 2: Research what works for the particuliar clients field to eliminate non-working potential ideas.

Step 3: Creatively "brainstorm" ideas that relate to the desires and needs of the client, and that work according to research data.

Step 4: Sketch out ideas for illustration / photography to be used in clients campaign and review sketch ideas with client.

Step 5: Based on client's feedback, develop sketches into "Comps" for the client's design needs. Review with client these comps.

Step 6: Finalize campaign, obtain clients approval and deliver to client.


Step 4